Dead or Alive 3 is a fighting game in the Dead or Alive series, developed by Team Ninja and published by Tecmo in 2001 exclusively on the Xbox console as one of its launch titles.

The basic gameplay controls remain essentially unchanged from Dead or Alive 2. Some minor tweaks have been added to the game system in the form of increased counter periods, unrestricted 3D-axis movement, and less emphasis on juggling combos. All these gameplay enhancements make the game a bit suited for beginners, and makes the artificial intelligence a bit more forgiving. Some attack commands for characters are updated. The game incorporated less damage percentiles in counter maneuvers, and added four new characters to the roster. The game adds a new feature in its Sparring called Exercise, where players can practice character moves while commands are displayed at the same time.